Emily Kerr-Finell is a mission-driven entrepreneur & business strategist.

Current Projects

I am the Founder and CEO of Wholesale In a Box, which is a platform that helps makers get their products on store shelves.I'm writing The Hard Part (What It Really Takes to Build a Business of Your Own), a book and substack.I live in Kingston, NY with my husband Etan and two small sons. When not working on business-building, I train and compete Brazilian Jiu-Jitsu and play simultaneous games of Magnatiles with one kid and chess with the other.

About Emily

I am a mission-driven entrepreneur and the founder at Wholesale In a Box. A seasoned strategist, I have helped 2,000+ people start and grow small businesses.My approach to business has been featured by O: The Oprah Magazine, Forbes, and Entrepreneur Magazine. I was also an Fellow at The Unreasonable Institute, Village Capital, and Parallel 18.My past experience includes running my own product companies, high-level corporate consulting with First Manhattan Consulting Group (helping optimize operations at the largest low-income mortgage servicer in the world), and coaching small businesses with the US Small Business Administration. I was also Founder & CEO of Liga Masiva, a "global farmers' market" connecting organic farmers in Latin America directly to consumers in the US (and doubling farmer incomes in the process.) I also started and ran Briico, a social enterprise helping people — especially immigrants and refugees — start and grow microbusinesses.